Updates on New Regulations Governing KOL/KOC in Advertising (Aug/2025)
August 21, 2025

Marketing Trend Trend & Blog

The rapid growth of the Influencer Marketing trend, along with recurring cases of misleading or unlawful advertising, has led to tighter control over campaigns involving KOLs, KOCs, and Influencers.In August 2025, Vietnam will implement a credibility scoring system for KOLs

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Top Marketing Campaigns of July 2025: How Brands “Rejuvenate” Strategies to Engage Gen Z
August 21, 2025

Marketing Trend Trend & Blog

Gen Z is becoming the main consumer group, reshaping how brands build their Marketing strategies. In this context, choosing the right KOL, Influencer, or key opinion leader is no longer just about picking a famous face. It’s a matter of

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Vietnam Social Media Trends and User Behavior: 2025 Update
March 22, 2025

Marketing Trend Trend & Blog

Vietnam remains one of Southeast Asia’s most socially connected countries. As of 2024, the nation has a population of approximately 99.2 million, with around 72.7 million internet users—almost the same number actively using social media. This article explores the latest

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THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT
September 27, 2023

Marketing Trend Trend & Blog

THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT Social media has become an integral part of the marketing strategy for many businesses and brands. It allows brands to communicate with customers in a more intimate way and build their image and reputation.

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Updates on New Regulations Governing KOL/KOC in Advertising (Aug/2025)
August 21, 2025

Marketing Trend Trend & Blog

The rapid growth of the Influencer Marketing trend, along with recurring cases of misleading or unlawful advertising, has led to tighter control over campaigns involving KOLs, KOCs, and Influencers. In August 2025, Vietnam will implement a credibility scoring system for

Read more
Top Marketing Campaigns of July 2025: How Brands “Rejuvenate” Strategies to Engage Gen Z
August 21, 2025

Marketing Trend Trend & Blog

Gen Z is becoming the main consumer group, reshaping how brands build their Marketing strategies. In this context, choosing the right KOL, Influencer, or key opinion leader is no longer just about picking a famous face. It’s a matter of

Read more
Vietnam Social Media Trends and User Behavior: 2025 Update
March 22, 2025

Marketing Trend Trend & Blog

Vietnam remains one of Southeast Asia’s most socially connected countries. As of 2024, the nation has a population of approximately 99.2 million, with around 72.7 million internet users—almost the same number actively using social media. This article explores the latest

Read more
THE MOST COMMONLY APPLIED MARKETING MODELS
December 14, 2023

Marketing Blog Trend & Blog

THE MOST COMMONLY APPLIED MARKETING MODELS Marketing models are not just tools; they are systems that help shape, execute, and evaluate a business’s strategy. Especially in today’s challenging and opportunistic business environment, these models are considered key to the survival

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TIPS TO A SUCCESSFUL SOCIAL MEDIA MARKETING
October 20, 2023

Marketing Blog Trend & Blog

TIPS TO A SUCCESSFUL SOCIAL MEDIA MARKETING Social Media Marketing is a crucial marketing channel for businesses of all sizes. If you’re managing a fan page but haven’t found an effective way to grow it, let’s explore it in this

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THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT
September 27, 2023

Marketing Trend Trend & Blog

THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT Social media has become an integral part of the marketing strategy for many businesses and brands. It allows brands to communicate with customers in a more intimate way and build their image and reputation.

Read more
PRESS RELEASE: ELEVATE YOUR BRAND IMAGE
September 15, 2023

Marketing Blog Trend & Blog

PRESS RELEASE: ELEVATE YOUR BRAND IMAGE Press release services encompass more than just disseminating news; they are the art of crafting captivating and impressive narratives about your business. This article explores the pivotal role of press release services in building

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MARKETING FUNNEL – THE KEY TO BUILDING AN EFFECTIVE STRATEGY
July 20, 2023

Marketing Blog Trend & Blog

MARKETING FUNNEL – THE KEY TO BUILDING AN EFFECTIVE STRATEGY The Marketing Funnel creates a journey from initial awareness to the final decision for customers. This is a crucial element in building an effective marketing strategy and achieving success in

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THE EFFECTIVE KOL MARKETING STRATEGY
June 16, 2023

Marketing Blog Trend & Blog

THE EFFECTIVE KOL MARKETING STRATEGY In today’s digital and social media era, reaching and engaging with customers is no longer as straightforward as it used to be. Businesses are facing fierce competition in the market, and customers are becoming more

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TOP 6 EFFECTIVE PUBLIC RELATIONS STRATEGIES
April 17, 2023

Marketing Blog Trend & Blog

TOP 6 EFFECTIVE PUBLIC RELATIONS STRATEGIES In today’s highly competitive market, PR plays a crucial role in introducing products and brands to potential customers. The success of a product depends not only on its quality but also on effective PR

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APPLYING THE PDCA CIRCLE TO MARKETING
April 4, 2023

Marketing Blog Trend & Blog

APPLYING THE PDCA CIRCLE TO MARKETING The PDCA circle, which stands for Plan-Do-Check-Act, is a quality management and continuous improvement method used in business and production environments. This model is also known as the Deming circle, named after W. Edwards

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MEASURING BRAND AWARENESS AND TIPS TO ENHANCE BRAND AWARENESS
March 10, 2023

Marketing Blog Trend & Blog

MEASURING BRAND AWARENESS AND TIPS TO ENHANCE BRAND AWARENESS Brand awareness is a crucial aspect of any business’s marketing strategy. However, do you truly understand what brand awareness is and where your business stands on the brand awareness scale? Let’s

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APPLYING THE 5W1H FORMULA TO BUILD AN EFFECTIVE MARKETING STRATEGY
February 21, 2023

Marketing Blog Trend & Blog

APPLYING THE 5W1H FORMULA TO BUILD AN EFFECTIVE MARKETING STRATEGY The 5W1H formula is known as a “survival” rule and is a tool to assist planners in building an effective content strategy. In marketing, 5W1H helps provide more comprehensive information

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