THE MOST COMMONLY APPLIED MARKETING MODELS

THE MOST COMMONLY APPLIED MARKETING MODELS Marketing models are not just tools; they are systems that help shape, execute, and evaluate a business’s strategy. Especially in today’s challenging and opportunistic business environment, these models are considered key to the survival

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TIPS TO A SUCCESSFUL SOCIAL MEDIA MARKETING

TIPS TO A SUCCESSFUL SOCIAL MEDIA MARKETING Social Media Marketing is a crucial marketing channel for businesses of all sizes. If you’re managing a fan page but haven’t found an effective way to grow it, let’s explore it in this

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THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT

THE EFFECTIVE SOCIAL MEDIA RISK MANAGEMENT Social media has become an integral part of the marketing strategy for many businesses and brands. It allows brands to communicate with customers in a more intimate way and build their image and reputation.

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PRESS RELEASE: ELEVATE YOUR BRAND IMAGE

PRESS RELEASE: ELEVATE YOUR BRAND IMAGE Press release services encompass more than just disseminating news; they are the art of crafting captivating and impressive narratives about your business. This article explores the pivotal role of press release services in building

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MARKETING FUNNEL – THE KEY TO BUILDING AN EFFECTIVE STRATEGY

MARKETING FUNNEL – THE KEY TO BUILDING AN EFFECTIVE STRATEGY The Marketing Funnel creates a journey from initial awareness to the final decision for customers. This is a crucial element in building an effective marketing strategy and achieving success in

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THE EFFECTIVE KOL MARKETING STRATEGY

THE EFFECTIVE KOL MARKETING STRATEGY In today’s digital and social media era, reaching and engaging with customers is no longer as straightforward as it used to be. Businesses are facing fierce competition in the market, and customers are becoming more

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TOP 6 EFFECTIVE PUBLIC RELATIONS STRATEGIES

TOP 6 EFFECTIVE PUBLIC RELATIONS STRATEGIES In today’s highly competitive market, PR plays a crucial role in introducing products and brands to potential customers. The success of a product depends not only on its quality but also on effective PR

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APPLYING THE PDCA CIRCLE TO MARKETING

APPLYING THE PDCA CIRCLE TO MARKETING The PDCA circle, which stands for Plan-Do-Check-Act, is a quality management and continuous improvement method used in business and production environments. This model is also known as the Deming circle, named after W. Edwards

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MEASURING BRAND AWARENESS AND TIPS TO ENHANCE BRAND AWARENESS

MEASURING BRAND AWARENESS AND TIPS TO ENHANCE BRAND AWARENESS Brand awareness is a crucial aspect of any business’s marketing strategy. However, do you truly understand what brand awareness is and where your business stands on the brand awareness scale? Let’s

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APPLYING THE 5W1H FORMULA TO BUILD AN EFFECTIVE MARKETING STRATEGY

APPLYING THE 5W1H FORMULA TO BUILD AN EFFECTIVE MARKETING STRATEGY The 5W1H formula is known as a “survival” rule and is a tool to assist planners in building an effective content strategy. In marketing, 5W1H helps provide more comprehensive information

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