Hai Yen

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (252K follower)

Promoting cosmetics, food, and products for children. She has a significant following of women aged 25 to 40.

Posts about cooking, products for children, and parenting experiences garner high engagement from followers.

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (298K follower)

A mom and family-oriented KOL with a significant following of fellow moms. Often engages in promoting family-oriented and children’s products.

Previous collaborations include brands like Grow, Bell Monster, Knorr, Lifebuoy, Vinamilk, Lof,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (230K follower), Tiktok (119K follower)

She frequently shares content about recipes, exercise, healthy diets, and parenting experiences. Additionally, she also engages in PR campaigns for various products such as cosmetics, health items, and children’s products. Followers primarily consist of women aged 25 to 40 with children.

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (303K follower), Tiktok (135K follower)

She frequently shares parenting tips and beauty-related content. Additionally, she is an admin of the popular group “Me tre chia se” (Young Moms Share), and often collaborating with cosmetics and children’s product brands. Has a relatively younger following of women aged 25 to 35 with children.

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (225K follower)

Currently working as a teacher. Mom, family-oriented KOL. She has a substantial following of women and followers with children who are interested in topics related to children, health, and family. Often engages in PR campaigns for children’s products.

Past collaborations include Similac, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (207K follower)

Mom and family-focused KOL. She has a significant following of moms with children. Often promotes family and children-oriented products.

Notable past collaborations include Grow, Bell Monster, Knorr, Lifebuoy, Vinamilk, Lof,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (243K follower), Tiktok (430K follower)

She is a family-oriented KOL spreading a healthy lifestyle. Often shares content on beauty, cooking, exercise, and more.

Notable past collaborations include Vinamilk, Clear, Milo, Comfort, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (223K follower), Tiktok (208K follower)

Mom and family-focused KOL. She has a significant following of moms with children. Often promotes family and children-oriented products.

Notable past collaborations include Grow, Bell Monster, Knorr, Lifebuoy, Vinamilk, Lof,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (36K follower)

She is a beauty and family-focused KOL. Frequently shares content about lifestyle, beauty, fitness, and fashion.

Notable past collaborations include Laneige, Sulwhasoo, Shu Uemura,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (206K follower)

Currently working as a teacher. Mom, family-oriented KOL. She has a substantial following of women and followers with children who are interested in topics related to children, health, and family. Often engages in PR campaigns for children’s products. Past collaborations include Similac, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (210K follower), Tiktok (103K follower)

Mom, family-oriented KOL. She has a significant following of mothers with children. Often engages in PR campaigns for family and children’s products.

Past collaborations include Grow, Bell Monster, Knorr, Lifebuoy, Vinamilk, Lof,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (207K follower)

Family-oriented KOL with a significant female following. Often engages in promoting body care and detergent brands.

Notable past collaborations include Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, and Lifebuoy…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (210K follower)

Family-oriented KOL with a significant female following. Often engages in promoting body care and detergent brands.

Notable past collaborations include Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, and Lifebuoy…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (266K follower), Tiktok (108K follower)

She is a family-oriented KOL who frequently shares content about cooking, parenting, and family-related topics.

Notable past collaborations include Nestle, Omo, Cetaphil, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (301K follower), Tiktok (112K follower)

There have been past collaborations involving promotions for hair salons and hair care products, which attracted a considerable number of female followers interested in hair care.

Notable previous projects: Knorr, Con Bo Cuoi Cheese, Clear, Nestle,..

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (345K follower)

She frequently promotes baby products and household items as a mom KOL. Additionally, she introduces women’s cosmetics and health products.

Past collaborations: Lof Milk, Kun Milk, Provital, Collagen Plus, YOUNG Shampoo, OMO..

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (307K follower), Tiktok (299K follower)

She is a family-oriented KOL who frequently introduces hair care, skin care, anti-aging, and healthy products.

Past collaborations: Vinamilk, Sendo App, Con Bo Cuoi, TCL…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (695K follower), Instagram (37.2K follower), Tiktok (381K follower)

She is popular among young girls. And, she won beauty contests when she was in college.

Past collaborations: Tresemme, Senka, Nestle, Eucerin, PNJ, Clear, Lavie, Lays…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (922K follower), Instagram (67.4K follower)

She has won various beauty contests and is very popular among young women. She frequently introduces hair care products and cosmetics.

Past collaborations: Nestle, Tresemme, Nutri, Reeva, Lavie…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (262K follower), Tiktok (264K follower)

She shares various content about health foods, anti-aging skincare products, children’s products, and parenting. She has also introduced Japanese products.

Past collaborations: Clear, Lifebuoy, Aoijiru…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (161K follower)

She is a popular mom KOL who introduces cosmetics, skincare, baby products, and parenting topics.

Past collaborations: Pigeon, La Roche-Posay, Innisfree…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (325K follower), Instagram (20K follower)

She was crowned as “Miss Beauty Queen Vietnam” in 2013. She frequently posts about anti-aging products for women and has a significant following of middle-aged women.

Past collaborations: DHC, Nivea, Dr. Halee, Heniken, Swisse…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (400K follower), Instagram (4.1K follower), Tiktok (203K follower)

She is a family, beauty, and children-oriented KOL. She frequently showcases products for children, shares her parenting experiences, and often introduces skincare and body care products. With a substantial following of women aged 25 to 40, she has garnered attention for her content.

Past collaborations: Vinamilk, Lof, Nestle, Clear,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (203K follower), Instagram (15.4K follower)

She is currently working as a teacher. She frequently introduces cosmetics, skincare, hair care, and anti-aging products. Remarkable revious collaborations: Lof, Con Bo Cuoi Cheese, Dutch Lady, Friso, Similac, Clear,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (269K follower), Instagram (932 follower), Tiktok (104K follower)

She’s popular among women for her stylish fashion choices. She frequently introduces products related to childcare, women’s interests, and household items.

Notable previous collaborations: A2+ Milk, Kangaroo, Pigeon, TH Truemilk,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (223K follower)

A mom KOL dedicated to promoting a healthy lifestyle, including diet and exercise habits, to everyone. She also frequently endorses cosmetics and health products.

Past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook 305K follower)

She’s a Mom KOL who frequently promotes baby products and household items. Additionally, she also introduces women’s cosmetics and health foods.

Notable past collaborations: Lof, Con Bo Cuoi Cheese, Dutch Lady, Friso, Similac, Clear,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (300K follower), Instagram (6.5K follower), Tiktok (100K follower)

As a Mom KOL, she frequently introduces products for children. Her followers mostly comprise middle-aged women who are mothers. Remarkable past collaborations: Knorr, Vinamilk, Clear, Lifebuoy, Nestle,…

Notable past collaborations: Knorr, Omachi, Netsle, Lifebuoy, Vinamilk, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (314K follower), Tiktok (268K follower), Instagram (700 follower)

She frequently posts content related to beauty and parenting advice targeting women, which has garnered her a substantial female following. Additionally, she frequently promotes body care and detergent brands.

Notable past collaborations: Vinamilk, Dutch Lady, Lifebuoy, Surf, Senka, OMO, Clear…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (209K follower)

She is a family KOL who promotes about healthy lifestyle. She also promotes products that preserve the skin and youth of middle-aged women.

Notable past collaborations: Knorr, Omachi, Netsle, Lifebuoy, Vinamilk, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (275K follower), Tiktok (116K follower)

She is a family-focused KOL who advocates for healthy lifestyles. She frequently endorses children’s milk and household products.

Remarkable past collaborations: Vinamilk, Clear, Milo, Comfort, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (289K follower), Instagram (3.7K follower), Tiktok (128K follower)

She often shares content related to parenting and motherhood on social media. On TikTok, she provides product reviews, particularly focusing on cosmetics and items for children. Her primary audience consists of mom aged 20 to 35.

Notable previous collaborations: Milo, Proby, Clear, Lifebuoy, Vinamilk, Senka, Uniqlo…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (314K follower), Tiktok (109K follower)

She’s a family-oriented KOL who frequently shares insights about health foods, kitchen essentials, and parenting tips. A significant portion of her followers are middle-aged women with children.

Remarkable past collaborations: Lifebuoy, Oselin, Swisse, Knorr, Neptune, Pigeon, Vinamilk,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (315K follower), Tiktok (158k follower)

She is a family-oriented KOL who frequently offers advice on preparing healthy meals and culinary tips. Notable previous partnerships: Knorr, Lifebuoy, Vinamilk, Deli, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (200K follower)

Her followers predominantly consist of women aged 25 to 40 who are either beauty enthusiasts or mothers with young children. She frequently divulges safe and efficient beauty hacks that can be tried at home, while also offering insights into nurturing her family and children. Her posts related to beauty advice and child care garner substantial attention.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (217K follower)

A mom-focused KOL who shares a variety of content related to children’s products and parenting topics.

Notable past collaborations include Vinamilk, Clear, Milo, Aiken, Comfort, Nestle, Omo,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (24K follower), Tiktok (152K follower)

Targeting followers are mostly mothers aged 25 to 40 with children. She regularly shares beauty tips and content related to taking care of children and families. The content covers various topics, making it interesting and diverse.

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (244K follower), Tiktok (55K follower)

Regularly sharing content related to children and mothers on social media platforms. She promotes a wide range of products for children such as milk, medication, and food. Family tips and posts about children receive a positive reaction from many followers.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (224K follower)

Posts about parenting experiences, study tips, and healthy cooking recipes. She often engages in promoting family-oriented products for mothers and children. The followers mainly consist of women aged 25 to 35.

Past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (236K follower), Tiktok (217K follower)

A family-oriented KOL with a substantial female following. Often engaged in promoting body care and detergent brands.

Past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (270K follower), Tiktok (288K follower)

A family-oriented KOL with a substantial female following. Often engaged in promoting body care and detergent brands.

Past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (255K follower)

A family-oriented KOL with a substantial female following. Often engaged in promoting body care and detergent brands.

Past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (154K follower)

She is a beauty and mom-focused KOL who resonates with women interested in cooking, beauty, and parenting.

Past collaborations: Milo, Lof, Clear, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (156K follower)

She is a mom-focused KOL who shares a variety of content related toparenting, cooking, and children.

Past collaborations: Vfresh, Similac, Vinamilk, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (167K follower), Tiktok (104K follower)

Many of her follower are women aged 25-40 who are interested in family and parenting, especially mothers with children. She frequently shares content related to cooking, children, and family care. Especially, posts related to children gather a lot of attention from followers.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (175K follower)

A family-oriented KOL and administrator of a group focused on raising well-behaved children. She frequently shares content related to parenting, cooking, and children.

Notable past collaborations include Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy,…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (310K follower), Tiktok (104K Follower)

She frequently share posts about recipes, exercise, healthy diets, and her experiences in parenting. Her content also involves promoting a variety of products such as cosmetics, health items, and products for children.
Many of her followers are young women aged between 25 and 40 who have children.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (308K follower)

She is a family and parenting-focused KOL with a significant female following.

Notable past collaborations include Milo, Similac, Bell Monster, Knorr, Lifebuoy, and more.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (200K follower)

She frequently features advertisements for hair salons and shampoos, making her a suitable KOL for hair care products. Additionally, she introduces products and activities related to parenting and anti-aging for women.

Notable past collaborations include Milo, Proby, Clear, Lifebuoy, Vinamilk, Senka, Uniqlo,…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (220K follower), Tiktok (104K follower)

She frequently shares posts about parenting and cooking, positioning herself as a family-oriented KOL. Additionally, she promotes products that maintain the skin and youthfulness of middle-aged women.

Notable past collaborations include Vinamilk, Clear, Similac, Knorr, and more.

・Gender: Female
・Location: Ha Noi

・Main channel: Facebook (219K follower), Instagram (7K follower)

Many of her followers are women who interested in topics like family or mothers with children. She frequently shares content about taking care of children and family. Especially, beauty tips and posts related to children attract a lot of attention from followers.

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (220K follower), Instagram (19K follower), Tiktok (76K follower)

She frequently shares content related to family, children, travel, and food.

Notable past collaborations: Lof, Similac, Omo, Vinamilk…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (292K follower)

She frequently engages in PR campaigns for body care and detergent brands. She has a substantial following among moms and women.

Notable past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy…

・Gender: Female
・Location: Ho Chi Minh City
・Main channel: Facebook (236K follower), Tiktok (59K follower)

She is a mom-focused KOL who shares various child-related products and parenting tips. She also frequently promotes hair care products.

Notable past collaborations: Vinamilk, Clear, Milo, Vinamilk, Aiken, Comfort, Netsle, Omo…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (316K follower), Instagram (2.3K follower), Tiktok (204K follower)

She frequently shares recipes for children and delicious dishes, attracting a significant following of mothers.

Notable past collaborations: Long Chau, Provital Milk, Care100, OMO, Mckid…

・Gender: Female
・Location: Ha Noi
・Main channel: Facebook (330K follower), Instagram (1.7K follower)

She is a family-oriented KOL with a substantial female following. She frequently engages in PR for body care and detergent brands.

Notable past collaborations: Milo, Similac, Vfresh, F50 Body Fit, Grow, Bell Monster, Knorr, Lifebuoy…